About Gina.

I began my formal study of photography at The Cooper Union for the Advancement of Science and Art in NYC on a full four year scholarship. After that, I went on to graduate studies at L'Ecole Nationale Superieure de la Photographie in Arles, France. While studying there, I had the opportunity to work with two famous photographers, Lucien Clergue and Bettina Rheins.

It was during my graduate years that I began photographing families and pregnant women. It has been my portrait specialty ever since. In France I focused on photographing single mothers and their children, and literally went from house to house doing portraits. I work pretty much the same way now. Every portrait is a collaborative effort and I work closely with the client figuring out what looks best.

Back in NYC, I worked for 10 years as an advertising art director for numerous ad agencies. Most notable was my work for Bozell NY, where I created my biggest idea: the Verizon Wireless "Can You Hear Me Now?" campaign. My advertising work has won numerous awards and has been featured in Communication Arts, Archive, Graphis, and AdWeek. As an art director, I've had the privilege of working with some famous photographers and film directors including Spike Lee and Jesse Peretz.

Currently, my and Niko's photographs are featured in the "Here is New York" exhibition on permanent display at the Tribute WTC 9/11 Visitor Center.

My experience as an Art Director has enhanced my photography skills in many ways. I'm obsessed with detail and even though the photographs may look natural, a lot of work goes into setting them up and creating that look. My experience as a mother has taught me to be patient, especially with little ones.

What I love about taking portraits is I get to share in the intimate moments of a family, and I help to create a few of those moments for you to remember.

About Niko.

Niko is a gradute of Parsons School of Design. Currently, he is the Creative Director of NY-based multimedia shop visual mercenary group and Gina's technical and creative support.

© 2007